Latest Updates in the World of Marketing Platforms: Braze, Klaviyo, and Twilio

In the ever-evolving landscape of marketing technology, key players like Braze, Klaviyo, and Twilio are making headlines with their latest updates.
Let’s dive into the recent developments:  

Braze Unveils Email Inspiration Guide: Elevate Your Campaigns 

Braze has just introduced its much-anticipated Email Inspiration Guide. This comprehensive resource features over 40 customizable campaign ideas for marketers, spanning Activation, Monetization, and Retention strategies. The guide is not only insightful but also aesthetically pleasing, showcasing the art of the obvious with a focus on problem-solving. Access the guide here without the hassle of filling out a form. 

Klaviyo’s Latest Update: Enhancements for Marketers 

Klaviyo’s most recent update boasts improvements across various features, highlighting the following enhancements: 

  • Custom Conversion Metrics: Now, marketers can create up to 50 custom conversion metrics, allowing for a more tailored approach to tracking subscription and in-store purchase behaviors. 
  • Enhanced Custom CSS Styling: The update brings improved custom CSS styling for the website review widget, providing marketers with greater flexibility in design. 
  • Filtering and Consent for SMS Campaigns: Klaviyo addresses a significant need by introducing the ability to filter on SMS and mobile push, coupled with SMS consent in campaigns. 
  • Dynamic SMS and PUSH Send Settings: Marketers can now automatically recalculate qualified subscribers before sending scheduled campaigns or exclude specific audiences at the time of creation, offering dynamic targeting options. 

Twilio Faces Security Challenges: Responding to a Phishing Attack  

In less positive news, Twilio has recently faced security concerns following a phishing attack that exploited compromised SendGrid accounts to target additional users. Twilio, however, responded promptly, emphasizing their commitment to platform security. The phishing attempt cleverly used SendGrid features to mask URLs, adding an extra layer of complexity for recipients trying to identify genuine links. Twilio assured users that they take such abuses seriously and promptly shut down fraudulent activities upon detection. 

Stay tuned for more updates on the ever-dynamic landscape of marketing technologies.