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SaaS solution market updates
15/01/2023
Latest Trends and Developments in Marketing Technology: Hightouch, Simon, MoEngage, Lotame, Vericast, and More
In the fast-paced world of marketing technology, several key players are making significant strides with new features and strategies.
Let’s delve into the recent updates.
Hightouch’s Composable CDP Evolution: Introducing Event Streaming
Hightouch continues to enhance its composable CDP approach with the addition of Event Streaming. This feature allows users to forward event data to various tools, including analytics and orchestration platforms.Early adopters are leveraging Event Streaming with behavioral data collected by Hightouch Events on their websites or mobile apps. The capability to send data to multiple downstream destinations further solidifies Hightouch’s position in the composable CDP landscape.
Simon® (Simon Data) Embraces ESG Strategy: Responding to Climate Change Questionnaire
Simon®, as part of its Environmental, Social, and Governance (ESG) strategy, has completed the CDP’s Climate Change 2023 Questionnaire. The non-profit organization, claiming ownership of the world’s largest environmental database, demands transparency regarding climate-related actions. Simon® not only responded to the questionnaire but also undertook initiatives to cut emissions, mitigate climate risks, and contribute to the low-carbon economy.MoEngage’s Growth in KSA and Strategic Partnerships: Expanding Presence in the Middle East
MoEngage proudly announces the doubling of its customer base in the Kingdom of Saudi Arabia (KSA), a feat attributed to its strong local presence. Strategic partnerships with key players, including mParticle, EPAM, Merkle, GroupM, and GSIs like Wipro, Infosysts, Accenture, and TCS, contribute to MoEngage’s success in the region.Lotame’s New Solutions for Data Collaboration: Collaborate and Onboard with Privacy Standards
Lotame, known for its embeddable CDP offering, launches two new solutions—Lotame Collaborate and Lotame Onboarding. These tools aim to streamline digital marketers’ access to and matching of first-party data, respecting privacy standards. Both solutions, available on Spherical, provide portable data, analysis, and activation tools, empowering users with privacy-centric data collaboration.Vericast’s NXTDRIVE CDMP for Retail Marketers: Omnichannel Data Management
Vericast introduces its NXTDRIVE Customer Data Marketing Platform (CDMP) for retail marketers. NXTDRIVE combines first-party data management and marketing activation capabilities into a unified solution. Retailers gain access to closed-loop measurement tools, an interactive reporting dashboard, advanced data modeling, data protection controls, and AI-powered functionalities. This facilitates omnichannel media deliveries and enhances overall data management.CleverTap’s Report on Personalization in eCommerce: Striking the Right Balance
CleverTap releases a report titled “Navigating Personalization: A Balancing Act for eCommerce.” The report explores four levels of personalization approaches, emphasizing recommendations and promotions based on demographic data, behavior-based segmentation, predicting preferences and intent, and leveraging real-time data for triggers. Notably, the report highlights that the top-level personalization approach results in six times more purchases than the industry average.Braze’s Milestones and Leadership Appointments: Scaling to New Heights
Braze announces significant achievements, including reaching $500 million Committed Annual Recurring Revenue (CARR). The company welcomes new marquee clients, such as Bombas, Miro, Nestlé Purina US, Papa John’s UK, and Wendy’s. Strategic leadership appointments further strengthen Braze’s position, with new Vice Presidents and Area Vice Presidents enhancing global operations.Reltio’s AI-Powered Features for Data Matching and Support: Focused on Life Sciences
Reltio, a lesser-known Connected Data Platform (CDP), introduces AI-powered features to enhance data matching and accuracy. Flexible Entity Resolution Networks (FERN) provides rule-free matching, while Reltio Intelligent Assistant (RIA) leverages generative AI for chat-based support. Targeting Life Sciences companies, Reltio introduces features for identifying medical products, distinguishing itself in a niche market.Searchspring’s Integration with Dotdigital: Elevating Email Campaigns through Personalization
Searchspring collaborates with CEP Dotdigital to enhance email campaigns by suggesting personalized product recommendations. The integration syncs product catalogs, customer data, purchase history, and search queries seamlessly, leveraging Dotdigital’s EasyEditor tool for a more personalized and engaging customer experience.Salesforce’s Initiatives for Marketing Cloud Adoption: Data Cloud Offer and Small Business Edition
Salesforce takes strategic steps to drive Marketing Cloud adoption by offering its Data Cloud for free to Sales and Service customers. This move provides Marketing Cloud users with a unified view of data in Salesforce clouds and other systems. Additionally, Salesforce unveils a Small Business Edition of its Marketing Cloud, catering to a broader market segment with a lower price point.
Stay tuned for more updates on the dynamic landscape of marketing technology.
