Recent Developments in the World of Data and Customer Experience Platforms: Amplitude, Data Axle, and Oracle Unity CDP

Stay ahead of the curve with the latest updates from key players in the data and customer experience space.

Here’s what’s making headlines:

Amplitude Broadens Its Horizon: New Features for Enhanced User Understanding

Amplitude is extending its capabilities with a range of exciting updates. The diversified offering includes new experimentation capabilities, streamlined event tagging, an updated pricing model, and the introduction of Session Replay. With these features, Amplitude users can now craft personalized websites and campaigns, automate data collection, and gain deeper insights into user behavior. The boundaries between Amplitude’s offering and traditional web analytics tools are starting to blur, as they now share similar robust features. 

Leadership Changes at Data Axle: Andrew Frawley Takes the Helm

Data Axle, formerly known as Infogroup, has undergone leadership changes with the appointment of Andrew Frawley as the new CEO. Frawley steps in to replace Mike Iaccarino, who transitions to a Chairman role. Iaccarino will now focus on the EMEA direct mail business, while Frawley brings his expertise to lead Data Axle into its next phase. 

Oracle Unity CDP Earns Recognition from Forrester: A Leader in B2B Customer Data Platforms

Oracle Unity CDP secures its position as the sole Leader in Forrester’s Wave for B2B Customer Data Platforms, Q4 2023. This recognition places Oracle ahead of the curve in a market primarily dominated by B2C-focused platforms. Notable competitors in the Leader category include Twilio, Leadspace, ActionIQ, and Adobe, with Scal-e and Tealium designated as Contenders. 

For a deeper dive into the evaluation criteria, it’s worth noting some highlighted weaknesses among these leaders: 

  • Oracle Unity CDP: Group segmentation remains a custom offering, and challenges with complexity in the implementation process are noted. 
  • Twilio Segment: The solution is perceived as somewhat technical from a UI perspective. 
  • Adobe CDP: Reliance on other products for next-best-action recommendations is mentioned. 
  • Leadspace: Lack of journey orchestration is identified as an area for improvement. 
  • ActionIQ: Geared towards more technical buyers, with some limitations in activation capabilities and attribution reporting. 
  • Tealium: Notable for missing journey orchestration and falling short in providing comprehensive reporting and alerts. 

Stay informed as the landscape of data and customer experience platforms continues to evolve. 

Stay tuned for more insights into the dynamic landscape of data and customer experience.